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Indeed, those user profiles are not created in Country Email List Google Analytics itself, but by Google. Data from Google Analytics can indeed be used for this. Piwik PRO - revenue model Google analytics Can we still use Google Analytics? The question is, of course, whether – in view of recent developments – it might still be possible to continue using Country Email List Google Analytics. That seems unlikely to me. While Google may make further adjustments in an effort to address concerns from European privacy regulators, it is virtually impossible to change Country Email List some fundamentals – as described above – while also preserving Google's business model. It therefore seems that Dutch organizations should Country Email List look for alternatives, as the AP already advises. This is what Lisette Meij , director of Privacy Verified , an initiative of ICTRecht, says: “The rules that apply to Google Analytics Country Email List naturally apply to all suppliers of analytics platforms with the same working method. The conclusion Country Email List of the various regulators that the use of Google Analytics is not in line with the GDPR should therefore be broadened. Make sure that you as an organization are well informed about the working method of an analytics Country Email List platform, before you start using it. It is the user (i.e. the website) who is responsible for the various tools used on the website. By far the best option is to move to an EU-based Country Email List analytics platform that protects user data and provides secure hosting, ideally in an EU data center. This offers the best guarantee that data is collected, stored and processed according to the guidelines of the GDPR. Fortunately, there are several alternatives, both paid and free, that meet Country Email List these requirements. For organizations that need more advanced analytics, such as funnels, user flows and attribution modelling, Piwik PRO Analytics Suite is an excellent solution. This analytics platform was developed from the ground up with privacy in mind, while still providing the marketing department Country Email List with valuable analytics and insights for effective campaigns.